Do you use webmail? Or Gmail / Yahoo! Mail / Hotmail, etc? Do you communicate by messenger, whether it’s GTalk, Live Messenger, Yahoo, Skype or others? Then it means that you are in „cloud”. Messenger is the simplest example of cloud: an application that uses an instant communication service hosted on a server about which you know nothing.
Two of the most prestigious research and consulting companies in business software (Gartner and Forrester Research) predicted an increased activity in the cloud computing area for 2012-2013. Increasing sales, diversifying offers, the appearance of new „clouds” (public or private), are just few of the aspects on which Gartner & Forrester experts bets.
As I said in an earlier post about ERP Prediction for 2012, this year cloud-based ERP will continue to gain ground at the expense of traditional ERP. Why? Because enterprises will continue to adopt SaaS-based applications to replace legacy, high-maintenance and often marginally effective systems in use today.
Operating costs as low as possible, increased productivity, innovation. These are some of the major objectives of managers today. Therefore, more and more of them started to look toward online communication and collaboration applications. And more than 4 million companies and 40 million users now handle their e-mail, documents, and other office tasks using Google's online professional office suite, Google Apps. And for good reason. Because Google Applications offer a stunning range of cloud-based productivity options to even the smallest firms. Everything you do at work is now available anywhere, anytime, from any online connection. And it's all for just $50 per year per user for the Business version, which includes additional storage and high-quality, unlimited support.
MicroStrategy Social Intelligence lets your company more effectively engage and monetize your Facebook fans
Not long ago, enterprise social media used to be quite simple. Some blogs, used sporadically by a few employees to explain to what use or how to use a certain product/service of the company. Or a bit of social media for marketing purposes.
Now, social media is a growing component of enterprise communication and collaboration. Increasingly, the world is using social networks and other social media-based services to stay in touch, communicate, and collaborate.
In a recent survey realized by Frost&Sullivan PR Agency on 200 C-level executives in North America, sixty-nine percent were closely tracking „social media, placing it ahead of telepresence, VoIP, shared team spaces, soft phones, and even unified communications and unified messaging”. Almost half of the respondents say social media is used within the organization, and 41 percent use the technology personally. Among executives who report social software in use within their company, 67 percent say it is used extensively at all levels of the organization, and another 26 percent say it is used mainly by senior management. The message is that companies are going to use social media as a primary channel in the very near future, if they aren’t already. It’s time to get strategic.
Therefore, both Gartner and Forrester Research said that in 2012 just integrating BI with Excel isn’t good enough any longer and users will demand BI tools that are integrated with email and collaboration platforms. As I said in an earlier post, Gartner predicts that by 2013, 15% of BI deployments will combine BI, collaboration and social software into decision-making environments.
MicroStrategy, the largest independent BI provider, which is present in Romania through its partnership with BITSoftware, has taken already ahead of „predictions” and provides a platform for analysis and synchronization of data business and Facebook! „MicroStrategy Social Intelligence”, which contains three modules (Wisdom, Alert & Gateway), lets your company more effectively engage and monetize your Facebook fans.
MicroStrategy Wisdom allows you to get to know your Facebook fans as well as their friends do. You can segment your users based on their interests and motivations (they are, where they come from, and what they like, what activities they enjoy, places they like to go, etc), so that you can target each segment with more relevant and valuable offers and increase engagement with individualized content and recommendations.
With MicroStrategy Alert, you can add marketing and commerce features to your brand's Facebook page to personalize the consumer experience, increase fan engagement and monetize your fan base. Also, you can turn Facebook fans into friends by delivering highly relevant offers, content and promotions to them, encouraging frequent page visits and drawing their attention away from competitor's pages.
With MicroStrategy Gateway, you can gain a 360-degree view of your Facebook app users, combine your corporate view with their social view to see the complete customer and use it to create a one-of-a-kind experience for your customers.
Business applications like ERP are undergoing many changes. The realities of cloud computing, the accessibility provided by mobile technologies and the impact of social media are all affecting the business application environment. Market research conducted by some of the most important companies in the field have shown which are the managers' expectations from ERP systems for 2012 and beyond. Here are some of the highly anticipated predictions for 2012:
The environment around us is changing fast. The amount of information increases. Many of them are related to business, many are personal, but all of them are important. And managing all this information became very difficult. Furthermore, the collaboration is a key element in today’s business. And since the Internet is everywhere, our expectation is to make the data available anytime and anywhere, in order to act quickly, but in a secure environment.
MicroStrategy Cloud Personal is a free service that lets you visualize your data easily. MicroStrategy Cloud Personal uses MicroStrategy’s fast, reliable and secure Cloud Intelligence infrastructure. There is no software to install or manage. You can upload and analyze your data in minutes. No more waiting for support from your IT department!
With MicroStrategy Cloud Personal you’re up and running in a few clicks. Anyone can do it. And more important, you’re in control. Cause Cloud Personal is 100% self-service: no lines, no waiting, and no back-and-forth with IT.
MicroStrategy Cloud Personal is also smarter than a spreadsheet. With just a few clicks, you can apply the power of visual intelligence to your data – graph it, slice it, filter it. With Cloud Personal, you can publish your dashboard to a blog or share it using Facebook or Twitter.
So, take a look and make Business Intelligence personal!
And if you are interested, you can register for a live webinar on Wednesday, November 2.
BITSoftware and Google organize the „Google Apps for efficient companies” event on October 14th, 2011, in Bucharest. Join the free event to learn how to reduce IT costs and help employees collaborate more effectively, by using Google`s communication and collaboration applications. Przemek Sienkiewicz, Head of Google Enterprise CEE, Russia & CIS, will be one of the event speakers, talking about the benefits of using 100% web applications, configured for any type of companies. The event will be held at the Novotel Hotel - Bucharest (Calea Victoriei 37B), starting at 9.30. The participation is free, based on invitation.
I recently read an interesting interview about mobile business intelligence, BI trends and cloud computing with Michael Saylor, CEO of MicroStrategy. The interview was made by Jason Stamper from Computer Business Review, who is now widely regarded throughout Europe as „The Economist” of the IT industry.