Cel mai deschis blog despre afaceri și tehnologie

As I said in an earlier post about ERP Prediction for 2012, this year cloud-based ERP will continue to gain ground at the expense of traditional ERP. Why? Because enterprises will continue to adopt SaaS-based applications to replace legacy, high-maintenance and often marginally effective systems in use today.

One of the most critical and time-consuming aspects of retail and distribution is managing the stock. You want to sell the products in stock, but you also need to ensure that you have sufficient stock to meet variable demand. You must have real-time control and visibility of your stock in order to respond to market requirements and remain competitive.

Operating costs as low as possible, increased productivity, innovation. These are some of the major objectives of managers today. Therefore, more and more of them started to look toward online communication and collaboration applications. And more than 4 million companies and 40 million users now handle their e-mail, documents, and other office tasks using Google's online professional office suite, Google Apps. And for good reason. Because Google Applications offer a stunning range of cloud-based productivity options to even the smallest firms. Everything you do at work is now available anywhere, anytime, from any online connection. And it's all for just $50 per year per user for the Business version, which includes additional storage and high-quality, unlimited support.

Not long ago, enterprise social media used to be quite simple. Some blogs, used sporadically by a few employees to explain to what use or how to use a certain product/service of the company. Or a bit of social media for marketing purposes.

Now, social media is a growing component of enterprise communication and collaboration. Increasingly, the world is using social networks and other social media-based services to stay in touch, communicate, and collaborate.

In a recent survey realized by Frost&Sullivan PR Agency on 200 C-level executives in North America, sixty-nine percent were closely tracking „social media, placing it ahead of telepresence, VoIP, shared team spaces, soft phones, and even unified communications and unified messaging”. Almost half of the respondents say social media is used within the organization, and 41 percent use the technology personally. Among executives who report social software in use within their company, 67 percent say it is used extensively at all levels of the organization, and another 26 percent say it is used mainly by senior management. The message is that companies are going to use social media as a primary channel in the very near future, if they aren’t already. It’s time to get strategic.

Therefore, both Gartner and Forrester Research said that in 2012 just integrating BI with Excel isn’t good enough any longer and users will demand BI tools that are integrated with email and collaboration platforms. As I said in an earlier post, Gartner predicts that by 2013, 15% of BI deployments will combine BI, collaboration and social software into decision-making environments.

MicroStrategy, the largest independent BI provider, which is present in Romania through its partnership with BITSoftware, has taken already ahead of „predictions” and provides a platform for analysis and synchronization of data business and Facebook! „MicroStrategy Social Intelligence”, which contains three modules (Wisdom, Alert & Gateway), lets your company more effectively engage and monetize your Facebook fans.

MicroStrategy Wisdom allows you to get to know your Facebook fans as well as their friends do. You can segment your users based on their interests and motivations (they are, where they come from, and what they like, what activities they enjoy, places they like to go, etc), so that you can target each segment with more relevant and valuable offers and increase engagement with individualized content and recommendations.

With MicroStrategy Alert, you can add marketing and commerce features to your brand's Facebook page to personalize the consumer experience, increase fan engagement and monetize your fan base. Also, you can turn Facebook fans into friends by delivering highly relevant offers, content and promotions to them, encouraging frequent page visits and drawing their attention away from competitor's pages.

With MicroStrategy Gateway, you can gain a 360-degree view of your Facebook app users, combine your corporate view with their social view to see the complete customer and use it to create a one-of-a-kind experience for your customers.