---
title: [Studiu de caz] MATI-MATI a făcut pasul decisiv către transformarea digitală cu soluția completă Entersoft Business Suite (ERP, CRM și Retail)
description: Descoperiți cum a făcut MATI-MATI, lanț de magazine de ochelari și produse optice,  trecerea către transformarea digitală cu soluția completă Entersoft Business Suite (ERP, CRM și Retail), îmbunătățind eficiența și serviciile oferite clienților.
image: https://info.bitsoftware.eu/hubfs/Studiu%20de%20caz%20mati-mati%20SM.jpg
---

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# [Studiu de caz] MATI-MATI a făcut pasul decisiv către transformarea digitală cu soluția completă Entersoft Business Suite (ERP, CRM și Retail)

Autor: [Alina Răfoi](https://info.bitsoftware.eu/blog/bitsoftware-ro/author/alina-răfoi)

![Studiu de caz mati-mati Blog](https://info.bitsoftware.eu/hs-fs/hubfs/Studiu%20de%20caz%20mati-mati%20Blog.jpg?width=1200&height=400&name=Studiu%20de%20caz%20mati-mati%20Blog.jpg)

Lanț de magazine de ochelari și produse optice, MATI-MATI și-a început activitatea în anul 2000, cu un magazin de ochelari și produse optice în Larissa, iar în 20 de ani a devenit unul dintre cele mai importante lanțuri de magazine de profil. 

Provocarea: era legată existența a două sisteme software diferite, fără a fi conectate între ele, respectiv, o soluție ERP personalizată pentru gestiunea tuturor resurselor și operațiunilor din punctele de vânzare și din depozite și un program de contabilitate. Toate procedurile contabile erau executate manual (riscând dublarea informațiilor), împiedicând angajații să se ocupe de activități cu valoare adăugată, și, în același timp, existând dificultăți de monitorizare a depozitelor centrale și a sucursalelor, precum și a costurilor aferente stocurilor. 

O povară suplimentară pentru buna funcționare a punctelor de vânzare a fost volumul mare de schimburi de date, care a provocat întârzieri în programul de retail al magazinelor și ocazional întârzieri în deservirea clienților, fără posibilitatea de funcționare offline. În consecință, conducerea nu putea primi informații clare și în timp util și exista o lipsă de omogenitate în prezentarea lor, deoarece proveneau din două programe diferite.

Soluția: în urma unei acțiuni intense de cercetare și evaluare a soluțiilor de pe piață, MATI MATI a ales soluția completă Entersoft Business Suite (ERP, CRM și Retail), datorită know-how-ului, a reputației și a experienței îndelungate în această verticală. Soluția răspunde pe deplin la nevoile unui proiect extrem de solicitant: de la organizarea și monitorizarea corecte a vânzărilor în magazine, managementul stocurilor și costurile aferente, gestiunea financiar-contabilă, până la prescripțiile de ochelari, automatizări în gestiunea comenzilor, precum și integrarea ERP cu magazinul online pentru actualizarea articolelor, a prețurilor și a comenzilor. 

MATI-MATI are la dispoziție un sistem informatic complet care include infrastructură și sisteme noi de securitate pentru a integra toate activitățile, organizarea internă, managementul central al punctelor de vânzare cu amănuntul (inclusiv toate nevoile lor individuale de utilizare a codurilor de bare, proceduri pentru rețete, preluare imediată a datelor istorice ale clienților etc.), managementul relațiilor cu clienții și raportarea detaliată cerută de management pentru luarea deciziilor.

Toate magazinele MATI-MATI au acum:

1. Controlul recepțiilor și transferurilor interne
2. Răspuns imediat la solicitări cu posibilitatea de a trimite comenzi direct din alte magazine
3. Funcționare Online/Offline - esențială în caz de probleme cu conexiunea la internet

Beneficiile: 

- Creșterea productivității 
- Gestionarea mai rapidă a comenzilor
- Organizarea departamentului contabil și reducerea erorilor 
- Acuratețea stocurilor
- Gestionarea ușoară a magazinelor fizice și a magazinului electronic și timp de răspuns îmbunătățit
- Raportare bogată și analize statistice

> *“Soluțiile integrate Entersoft Business Suite (ERP, CRM și Retail) au acoperit toate nevoile noastre specifice printr-un sistem informatic centralizat. Ca rezultat, avem acces în timp real la o vizibilitate completă a tuturor proceselor noastre, de la depozitare la activitatea de contabilitate, atât în magazinele din Grecia, cât și din Cipru. **Imediat după implementare am obținut o îmbunătățire vizibilă a eficienței și serviciilor oferite clienților noștri, dar în principal ne-am dat seama că am achiziționat un instrument capabil să sprijine planurile viitoare de dezvoltare ale companiei.” - *Papapanagiotou Panagiotis Chief Executive Officer, Mati Mati

Dacă doriți mai multe detalii despre implementarea soluției Entersoft Business Suite (ERP, CRM și Retail) în cadrul MATI-MATI, vă invităm dă descărcați studiul de caz [de aici](https://info.bitsoftware.eu/ro/studiu-de-caz-mati-entersoft-business-suite-mati-mati). 

Pentru o prezentare personalizată a soluțiilor software dedicate companiilor de Retail, consultanții noștri vă stau la dispoziție. 

[![Solicitați o prezentare](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/692484/5509124a-7d95-4b45-bb7e-9372e0af1163.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/692484/5509124a-7d95-4b45-bb7e-9372e0af1163)

 

 

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### Arhivă

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- [august 2024 (7)](https://info.bitsoftware.eu/blog/bitsoftware-ro/archive/2024/08)
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- [noiembrie 2010 (3)](https://info.bitsoftware.eu/blog/bitsoftware-ro/archive/2010/11)

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