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According to a study conducted by Deloitte, “Real Estate Confidence Survey for Central Europe”, the increase in construction costs is the biggest challenge of 2022 for 90% of real estate companies in Romania and other countries in Southeast Europe.

Study participants believe that the war in Ukraine has generated supply chain syncope, accelerating the rise in the price of both building materials and energy. This concern, together with that related to widespread inflation, the difficulty of finding land and the general uncertainty in the market, is reflected in the perception of developers about the evolution of profit margins, 90% of which expect a deterioration.

The world through the eyes of an idealist, you might say, but still reality proves every day that in every evil there is a good. Ok, when we talk about the pandemic, it's hard to see the positive side of it, but it has become the biggest catalyst for digitalization. Forced to work remotely, find new ways to reach and serve customers, and navigate the complexities of an extremely unstable and unpredictable environment, organizations have embraced digital technologies at a faster rate than ever before.

Covid-19 has accelerated the transition to cloud and digitalization

If the last two years have taught us anything, it is that digitized businesses are much more agile and able to retreat quickly in the current context. Cloud technology connects us no matter where we are in the world, gives us access to critical applications and innovative services, creates partnerships inside and outside our organizations, and allows us to scale a fast and less expensive business.

In an industry as competitive as distribution, the one that adapts the fastest to customer needs, the one that has the ability to evolve, to become productive and efficient, survives.

A report by the American company Mulesoft and quoted by the "Construction Agenda" says that 75% of managers believe that the lack of digitalization affects companies' revenues. The same study shows that the digital transformation has become a strategic imperative for most companies (92% of respondents), as they have ongoing or planned investments in the digital area for the next 12 months.

Regardless of the size of the company or the field in which it operates, there are repetitive operations and tasks, such as standardized emails / notifications, reports, invoices. Recently, however, the digital transformation of the company by automating certain business processes with the help of software robots has started to be discussed more and more often.

Although in Romania the IT sector is in a continuous expansion, our country is one of the last places in the European Union in terms of digitalization. We have been talking about digital transformation for several years now and it is more than clear that digitalization and automation are at the top of the development strategies of organizations globally. The next few years will be critical from this point of view, and the organizations will have to adapt, otherwise they will not be able to resist the market.

In recent months, many companies have found themselves reinventing themselves to provide employees with the tools they need to work remotely, safely, and have had to rethink, digitalize and automate processes.

If need be, the last few weeks have shown us that digitalisation is no longer an option, but is the only condition for organizations to be able to operate and the economy to continue to function. Instead of seeing the current situation as a crisis, we can consider it the right time to accelerate the technological process. The organizations that will be open to digitalization will be the ones that will survive in the market and will only benefit.