Worldwide, distribution has become a particularly dynamic economic sector, and trade itself has undergone mutations on all levels, diversifying sales methods and forms of distribution. The main phenomena that generated this "mutation" are:
the demographic phenomena that left their mark on the evolution of customer tastes, favoring the modernization of distribution
increasing purchasing power, diversifying needs and ways to satisfy them
the transformation of the way of life determined by the increasingly high degree of urbanization, the expansion of large cities through the development of new neighborhoods, etc.