Worldwide, distribution has become a particularly dynamic economic sector, and trade itself has undergone mutations on all levels, diversifying sales methods and forms of distribution. The main phenomena that generated this "mutation" are:
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the demographic phenomena that left their mark on the evolution of customer tastes, favoring the modernization of distribution
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increasing purchasing power, diversifying needs and ways to satisfy them
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the transformation of the way of life determined by the increasingly high degree of urbanization, the expansion of large cities through the development of new neighborhoods, etc.