In a dynamic world with rapidly changing market trends, customer experience is everything. Successful companies place the customer at the center of retail operations to achieve sustainable growth.
In retail, due to the increasing and more complex flow of goods generated by e-commerce and the order processing time that gets shorter and shorter (from order to delivery), the logistics costs of warehouses are rising. Throughout the supply chain, the warehouse faces the greatest cost-related challenges. Why? Because the number of orders is increasing, the delivery methods have become more complex, and the warehouse is also handling B2B and B2C orders, each with its own specificity. This requires great flexibility, making planning work more difficult because of orders, which must be packaged and shipped in the same way, which means that it is very difficult, if not impossible, to make an advance planning.
15 years ago, the biggest "gurus" of the internet predicted a retail revolution that we are living today. Retail is now livelier and more dynamic than ever. The major influences were the urbanization and use of the internet, especially the mobile one, in all day-to-day activities. They all have completely changed consumer behavior, and retailers who want to keep pace with their needs and expectations should also evolve.