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Do you know your customers? Mostly yes, but perhaps not quite as good as you think. Ok, you ask, what must I do to improve this aspect? Nothing more simple: control the relationships with customers using CRM solutions. Or, in free translation, public relations management. This program includes a wide range of tools for understanding and serving customers and potential customers. It seemed an unnecessary expense, but the focus will increase revenue per customer, we will reduce costs, or both.
