IGD has identified the main trends that will influence the global retail & FMCG market in 2023. With inflation driving a significant increase in production costs and retail prices in most markets, organizations will focus heavily this year on optimizing costs, improving the efficiency of distribution networks and will look for new ways to deliver added value to consumers.
With cost pressures increasing, efficiency is a priority. Technology, automation and collaboration play an important role. But caution is needed that certain cost-cutting initiatives do not come at the expense of the buyer's experience. If a few years ago the focus was on customers and satisfying their needs and desires, today companies have several areas that they have to worry about, which are equally important: the efficiency of the production process, the degree of satisfaction of employees, the management of marketing campaigns, increasing profitability, and the list can go on. Under these conditions, the use of high-performance software solutions for business management is more important than ever.
We are in an area where everything is fast-paced, inventory turnover is high, and products have a short shelf life, either because they are perishable or because of very high customer demand. That's why organizations in the FMCG area pay a lot of attention to these details in order to be able to maintain and improve their profit margin. Using BITSoftware's expertise and end-to-end software solution, companies in the FMCG industry can access reports created on the basis of consolidated data, so that they know in detail what is happening in the territory and make tactical and strategic decisions with immediate impact.
Digitalization ensures profitability and accuracy of data and operations. Through digitalization, the entire business becomes transparent, and it will be easier for the management team to monitor and control the activities of employees, but also to optimize different workflows and procedures, so that productivity reaches another level.
With our solutions, companies in the FMCG industry can manage all their processes from sourcing, production, sales, field sales, distribution and field billing, to treasury, financial - accounting, analytics and intelligent reporting.
We also have an impressive portfolio of retail & FMCG clients, being recognized and appreciated for the quality of the solutions and services we offer.
See the dedicated page https://www.bitsoftware.eu/en/software-solution-end-to-end-for-fmcg/ to learn more about our end-to-end software solution for FMCG or request a custom presentation.
